Miss Universe 2024 marks a historic debut for the United Arab Emirates as it participates in the global pageant for the first time. Representing the UAE on this prestigious stage is Emilia Dobreva, an accomplished and culturally rooted individual chosen after a private selection process. This significant event highlights the UAE's embrace of diverse representation and modern values while respecting its cultural heritage.
The Journey to Representation
The UAE joined the Miss Universe Organisation (MUO) in 2024, appointing Poppy Capella as the national director. Over 1,000 applicants, including Emiratis and expatriates, applied for the local competition, reflecting the nation's multicultural identity. Emilia Dobreva stood out among the 16 finalists, earning her place as the inaugural Miss Universe UAE. Her preparation included intensive training in public speaking and pageant skills, showcasing her commitment to representing the UAE on a global platform】.
Embracing Cultural Values
In a nod to the UAE's traditions, the national costume designed for Dobreva incorporates real desert sand, symbolising the country's transformation from a desert to a thriving modern state. The UAE's Miss Universe program omitted the swimwear segment in the local pageant, aligning with its cultural sensibilities. On the international stage, Dobreva will don a modest burqini for the swimsuit round【8】【9】.
A Platform for Inclusivity
Miss Universe 2024 also underscores the evolution of beauty pageants into more inclusive platforms. The removal of restrictions on age, marital status, and other criteria has made participation accessible to women from all walks of life. This year's pageant, hosted in Mexico City on November 16, 2024, features contestants from 130 countries, including nine debuting nations【8】【9】.
Impact Beyond Beauty
Beyond its glamorous appeal, the Miss Universe UAE initiative promotes charitable causes, partnering with organisations like Médecins Sans Frontières (MSF) and launching projects to showcase the UAE's culture and innovation. The event also featured a crown designed by Mouwad jewellers, symbolising inclusion and unity (7, 8, 9, 10).
The UAE's participation in Miss Universe 2024 is not only a celebration of beauty but also a tribute to the nation's commitment to cultural representation and empowering women globally. As Dobreva prepares to compete, she carries the hopes and aspirations of a diverse and dynamic nation.